There are almost countless awareness days in the UK and Internationally. Each of which is designed to bring attention to important health, social, environmental, and economic issues. Dedicating a day, a week or even a whole month to a certain cause creates awareness around issues that may fall by the wayside otherwise. Ultimately, marking awareness …
Awareness Days & Events You Need to Know About in 2024 Read More >>
AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …
AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>
When you think of interactive content, you probably start thinking about clickable maps and vibrant websites created by large businesses and organisations with huge budgets. Or maybe, you think of that game or BuzzFeed quiz that you did last night that spits out some fandabidozi result. No, not that kind of fandabidozi. One which tells …
The Ultimate Guide To Creating Interactive Content On Any Budget Read More >>
Content creation is an ever evolving process. You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere. Content gaps are inevitable for many reasons, but the most common are: Outdated information – for example, changes in interest rates. Reduction …
A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them Read More >>
At the beginning of April, we had a pleasure of attending Brighton SEO, world’s biggest (and best – we’re not biased!) search marketing conference. In the spirit of knowledge sharing, we’ll be publishing a series of blog posts covering the learnings and the latest SEO trends we’ve found the most useful. This week, we’re starting …
Search Intent for B2B – Why is it relevant for your business? Read More >>
There’s no doubt that obtaining PR placements has become an increasingly difficult task, and sometimes, in life, when things get tough you need to rely on a little help from some friends. In this piece, we’re covering seven of our favourite PR tools and software that we utilise day-in-day-out, to give you an idea of …
Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative. Tofu can be used as a protein replacement, which is tofu’s main health benefit. Tofu is …
Why Will Search Intent Dominate Content Marketing Strategies in 2022 Read More >>
For many businesses, the idea of public relations begins and ends with getting coverage in a major news publication. And while getting a mention in The Daily Telegraph is no mean feat, there’s actually a lot more elements that go into a strong and impactful PR campaign – some of which we covered in our …
PR 101: Seven Lessons in Emotionally Impactful PR Read More >>
Effective social media management provides a business with the ability to engage with the community that surrounds it, while also being a powerful content distribution tool. When I say content distribution, I don’t mean simply posting out various offers and promotional material. Social media provides you with the opportunity to put across your brand’s personality …
4 Recommended Social Media Management Platforms Read More >>
If you were to ask ten marketing gurus, “what makes a PR campaign a success?” the chances are you’d receive ten different answers. The truth of the matter about PR is that no goal or outcome will suit every business, since this depends largely on what a business is looking to achieve and who they …