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Ecommerce

Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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an image of an incomplete rubix cube on the table

How to Improve Your Ecommerce Conversion Rate in 2020

Ecommerce is the ultimate Rubix cube of online marketing – from product photography and descriptions to filter pages and checkout sequences, every change big or small has the potential to impact the conversion rate of any given product. But, when you’re tinkering with so many different parts of your website, how can you conclusively prove …

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