The field of digital PR has become an increasingly competitive space, particularly in the last few years when the competition for placements, relevancy and authoritative links has become an absolute necessity for the modern brand. That said, although the competitive landscape has become progressively crowded, the very best in the space know exactly how to …
A Guide to News Jacking: Everything You Need to Know Read More >>
Google Analytics 4 (GA4) is the latest version of Google’s Universal Analytics platform, allowing you to measure traffic and engagement across your websites and apps. In this guide, you’ll learn everything you need to know to get started with Google Analytics 4, from exploring the difference between the platforms to setting up and best practice …
AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …
AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>
Did you know that internal linking can have a major impact on your SEO performance? Internal linking is one of the most overlooked, yet important components within a strong SEO strategy. Although ‘tiny’, they are essential for Google crawlers to discover content on your site. This means that your content will appear in the search …
Internal Linking: Actionable Steps to Boost Your SEO Read More >>
A website’s loading speed has always been an important aspect of user experience (UX), along with having an affect on rankings, but with the upcoming Core Web Vitals update, it’s going to be more important than ever before. Along with the Core Web Vitals update, discussions are being held at Google about whether fast websites …
How to Improve your Website’s Loading Speed & Performance Read More >>
Scraping the web can be a good way to acquire on-page HTML data, which can be used to create insightful infographics or for custom applications. One of the most powerful tools to achieve this is the Beautiful Soup library within Python It is specifically built to allow users to scrape all forms of data from …
How to scrape YouTube views using Beautiful Soup & Python Read More >>
When setting up a new website, you’ll want to collect and analyse your user data about who is visiting your website and where traffic is coming from. Once you have this kind of information you can expand your marketing plan to attract users from other sources, and you can create paid ad campaigns to encourage …
Track form submissions in Google Tag Manager using CSS Selectors Read More >>
Google recently announced their new algorithm update for 2021: The Google Page Experience Algorithm Update. In this blog post we’ll be focusing on everything you need to know to get yourself prepared for next year’s update. Typically, Google likes to play their cards close to their chest when it comes to algorithm updates, so when …
The Google Page Experience Algorithm Update: What You Need to Know Read More >>
As the COVID-19 pandemic continues to impact businesses across the board, whole industries are reinventing themselves to adapt to an ever-changing consumer landscape. Understandably, this means that many are also reviewing their digital marketing strategies and budgets in the light of socio-economic uncertainty. In this blog, we wanted to share some insights from experts in …
The Best Post-Lockdown Marketing Strategies: What the Experts Think Read More >>
There are so many digital marketing myths and one of them is that it’s expensive, but I’m here to tell you that it doesn’t have to be. If you have the time to put effort into creating strategic campaigns and actioning them, it is possible to achieve great results. Plus, there are so many free …
18 Free Tools To Help Enhance Your Digital Marketing Strategy Read More >>