SEO

an image of an incomplete rubix cube on the table

How to Improve Your Ecommerce Conversion Rate in 2020

Ecommerce is the ultimate Rubix cube of online marketing – from product photography and descriptions to filter pages and checkout sequences, every change big or small has the potential to impact the conversion rate of any given product. But, when you’re tinkering with so many different parts of your website, how can you conclusively prove …

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How to Connect Google Analytics & Google Search Console in 2019

It has been possible to connect Google Analytics and Google Search Console for several years now, however, we still see some brands not utilising this feature, and the way in which you connect the accounts has changed slightly since both Google Analytics’ and Google Search Console’s interfaces have changed over the years. Having this integration …

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Industry Update: Google Is Expanding Google Assistant To Use Publishers Content

Today we have seen multiple emails going out to publishers from Google’s Search Console with instructions on how to directly submit their websites and content into the Google Assistant. This seems to be US only at the moment, however, this will no doubt roll out worldwide shortly. The message in Search Console requests website owners …

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